This was my first major Technical Communications project proved to be equal parts challenging and rewarding. This assignment tasked the class with creating a clear and concise Ignite Talk presentation that addresses the strengths and weaknesses of a website or online publication through the process of comparative analysis. An Ignite Talk is a specified presentation style consisting of 20 slides at a duration of 15 seconds per slide and a total presentation time of exactly 5 minutes.

 

       This was an unfamiliar presentation style that had strict formatting and had to be precisely scripted and recorded. To maximize my ability to focus on the content strategy and processes that were new, I selected The Athletic as the subject of the analysis, which is a platform that was familiar. This process taught me how to clearly define the audience, performance, core principles, and targeted areas of potential growth through comparative analysis, as well as the ability to deliver this information efficiently through the use of text, visuals, and audio.